Related: Fleet Sales Decline 13% in March
Fleet Sales Decline 12% in April
Vehicle manufacturers sold 12.2% fewer cars, trucks, vans, and SUVs to rental, commercial, and government fleet buyers in April compared to a year ago in what has become a softening market for new vehicle sales.

(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500. Photos courtesy of Ford, GM, FCA, and Nissan.

(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500. Photos courtesy of Ford, GM, FCA, and Nissan.
Vehicle manufacturers sold 12.2% fewer cars, trucks, vans, and SUVs to rental, commercial, and government fleet buyers in April compared to a year ago in what has become a softening market for new vehicle sales, according to Automotive Fleet data.
Overall sales from Ford, General Motors, and Fiat-Chrysler declined 7.2%, 7%, and 7% respectively.
Sales into fleet segments reached 226,467 for the month, including 144,847 trucks, vans, and SUVs (an 8% decline) as well as 81,620 passenger cars (an 18.9% decline). Year-to-date sales have fallen 10.1% to 961,930 compared to 2016, including a 4.2% decline to 602,113 in the truck category and 18.5% to 359,817 in cars. Vans and SUVs are counted among trucks.
Sales for daily rental and to government users saw the sharpest declines of 12% and 16.7% respectively, while the decline among commercial fleet buyers reached 10.9%.
Rental buyers purchased 158,680 units, including 72,718 in the truck category (a 2.1% decline) and 85,962 cars (a 19.3% decline). Manufacturers have been reducing their allocation to rental in recent years.
Commercial purchasers added 61,895 vehicles, including 54,478 in the truck category (a 9.5% decline) and 7,417 in the car category (a 19.8% decline).
Government buyers purchased 29,925 units, including 24,521 in the truck category (a 17.9% decline) and 5,404 cars (down 10.9%).
Ford reported flat fleet sales of 73,933 units and a 7.2% overall decline to 214,695 in April. Retail sales declined 10.5%. Sales of F-Series trucks reached 70,657, which was essentially flat compared to a year ago (0.2% down). Ford sold more SUVs than a year ago (1.2% increase), including a 7% increase in Escape, 13% increase in Expedition, and 6% increase in Edge. Car sales fell 21.2%.
General Motors' fleet sales declined 11% to 52,495 units, which translates to a 7% decline adjusted for selling days, according to the company. Sales to rental companies declined 20%. GM is on track to reduce sales to rental fleets for the third consecutive year. Retail sales fell 4%. Sales of Chevrolet SUVs set a record for April and year-to-date.
FCA's fleet sales fell 21% to 30,650 units. Fleet sales represented 17% of total sales in April. Retail sales fell 3%. Ram Truck brand sales increased 5% with an 8% increase in pickup sales. Sales of Dodge Journeys increased 72% from a year ago.
Originally posted on Automotive Fleet
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
