Work Truck Logo
MenuMENU
SearchSEARCH

Chrysler Group Reports U.S. October Sales Increase of 11 Percent

by Staff
November 3, 2003
3 min to read


Chrysler Group reported sales of 166,262 units for October 2003. This represents an 11 percent increase from October 2002 when 150,254 units were sold. Dodge Ram had its second-best October ever, with sales of 41,162 units, an increase of 46 percent over October 2002, when 28,218 units were sold. (The all-time October record for Ram is 42,813 units, set in 1998.) There were 27 selling days for both October 2003 and October 2002. “Despite competitors' new and refreshed truck entries, Dodge Ram continues to perform exceptionally well in the marketplace,” said Gary Dilts, DaimlerChrysler Corp. senior vice president - sales. “You don’t accomplish a gain of 46 percent without superior product.” The Chrysler Pacifica sold 7,703 units in October, up from the 7,589 units sold in September 2003. October represented the seventh consecutive month of increased sales for the Chrysler Pacifica since its launch in March. “Chrysler Pacifica sales are good and getting better for one simple reason: it's a great vehicle,” said Dilts. “More customers are coming in to drive it. Once they do, they want to own it.” Jeep® Wrangler sales were up 60 percent, totaling 6,485 units last month compared to October 2002 sales of 4,052 units. All three Chrysler Group vehicle brands recorded year-over-year sales increases. Chrysler brand sold 34,810 units last month, an increase of 16 percent over October 2002 when 30,058 units were sold. The Dodge brand experienced an increase of 9 percent for the period, selling 91,184 units, compared to 83,726 units in October 2002. Jeep brand saw its sales increase 10 percent, with 40,268 units sold. Jeep sold 36,470 units in October 2002. “Our wide range of great products, competitive incentives and our industry-leading seven-year, 70,000-mile warranty add up to the best values in America,” said Dilts. "Plus, our dealers have executed smart, effective marketing plans that are bringing growing numbers of customers into our showrooms.” Chrysler Sebring Sedan sales improved 21 percent, selling 4,292 units in October 2003, compared to 3,557 units in October 2002. Jeep Grand Cherokee sales were up 8 percent, selling 18,968 units compared to October 2002, when 17,626 units were sold. Dodge Dakota sales were up 19 percent with 9,542 units sold. In October 2002 Dakota sold 8,043 units. All-New Durango to Hit Showrooms November 15 The all-new Dodge Durango will be arriving in dealer showrooms on Nov. 15. Priced at $25,920, the 2004 Dodge Durango is a large SUV that is seven inches longer, three inches taller and three inches wider than the current Durango. The new version delivers the refined ride, better handling and improved fuel efficiency of a full-size SUV, according to Chrysler Group. “It is better equipped than the previous model, yet the starting price is $1,000 less than the 2003 Durango,” the company said in a prepared statement. Early response to the all-new Dodge Durango has been extremely positive, according to Dilts, as advance orders for the vehicle are in excess of 38,000 units. “We are very pleased with the early response to the Dodge Durango,” said Dilts. “These advance orders show that our dealers are excited about this vehicle.” Chrysler Group reported that it finished the month with 536,169 units of inventory, or a 87-day supply.

More Small Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
Ad Loading...
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Ad Loading...
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →
Ad Loading...
A thermometer with a high reading, and traffic behind it on a hot day. Words say the title of the article "Hot Weather Driving Tips for Fleet Drivers: 2025 Edition."
Small Fleetby Judie NuskeyMay 22, 2025

Hot Weather Driving Tips for Fleet Drivers

As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.

Read More →