Work Truck Logo
MenuMENU
SearchSEARCH

American Honda Sales Increase 20.7 percent to New March Records

by Staff
April 1, 2003
1 min to read


American Honda says it posted new records for total vehicles and light truck sales in March with total vehicle sales of 121,694, up 20.7 percent, and light truck sales reaching an all-time record of 47,049, up 41.8 percent. The company says new light truck models helped Honda Division post a 25.9 percent March overall sales increase to 107,651 with all-time record Pilot sales of 9,302 and Element sales of 6,234 adding to strong automobile sales. Accord sales reached 35,863, up 15.2 percent, and Civic sales reached 28,655, up 16.7 percent for March. Acura Division sales increased for the second consecutive month in 2003 with 4,887 MDX sales and 5,536 TL sales. “American Honda’s model lineup is the strongest and most diverse it’s ever been,” said Dick Colliver, executive vice president of sales for American Honda Motor Co., Inc. “New products like the Pilot, Element and the completely redesigned Accord demonstrate our commitment to meeting the diverse needs of our customers.” American Honda year-to-date sales of 310,506 reflect a 13.8 percent increase with Honda Division sales up 18.4 percent, says the company. All-time record Honda Division light truck sales of 42,162 broke the previous record of 36,780 set in August 2002. March 2003 was the second-best sales month ever for American Honda and the Honda division, the previous records being set in August 2002.

More Small Fleet

Safe Driving on Halloween over spooky fall road
Safety & Compliance•by Staff•October 25, 2026

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
Safety & Compliance•by Staff•October 12, 2026

Simple Tire Checks That Help Keep Your Business Fleet Moving

A survey found that nearly one in every 10 passenger vehicles has at least one bald tire. What's more, 27% -- more than one in four -- of vehicles are driven with one or more severely under-inflated tires.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
Sustainability•July 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
 Drivers in a safety meeting at Wheelz Up
Safety & Compliance•by Amy Hercher•July 14, 2026

Developing Budget-Friendly Driver Safety Programs

From driver training and safety meetings to one-on-one coaching and incentive programs, several small fleets share how they have developed a safety culture with their drivers using low- to no-cost resources.

Read More →
Sponsored•March 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
Safety & Compliance•February 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
Ad Loading...
Sponsored•January 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
Sponsored•January 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Vocational Fleets•by Lauren Fletcher•December 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleet•by Staff•November 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →