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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherFebruary 24, 2014

Subaru's Redesigned 2014 Forester

The redesigned 2014-MY Subaru Forester is the fourth generation of the five-passenger crossover SUV. This model is currently being utilized by fleets in the pharmaceutical, insurance, medical equipment, food service, and television news industries.

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Articlesby Lauren FletcherFebruary 20, 2014

Nissan's Second-Generation Rogue

The Nissan Rogue is the No. 2 selling vehicle in the automaker's lineup, behind the Nissan Altima, and sales for the crossover have nearly doubled from the 2008 model-year to 144,921 units sold through September 2013, with 2013 sales up 13.6 percent to date.

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Articlesby Lauren FletcherJanuary 1, 2014

Kenworth Offers a Complete Medium-Duty Lineup

With seven models, three gasoline engine options, and three alternative-fuel options, Kenworth is aiming for the medium-duty market.

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Articlesby Lauren FletcherDecember 10, 2013

2014 Chevrolet Silverado 1500 Wins Truck of the Year

The 2014 Chevrolet Silverado 1500, which features all-new engines, a new cab layout, and is built with numerous work friendly features was named the 2013 Fleet Truck of the Year.

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Articlesby Lauren FletcherDecember 10, 2013

2014 Ford Fusion Wins Car of the Year

Launched in 2012 at the North American International Auto Show, the current generation 2014 Ford Fusion and Fusion Hybrid have been awarded the 2014 Fleet Car of the Year award for the fourth straight year.

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Chatty Chassisby Lauren FletcherNovember 21, 2013

Technology in Trucks: A Necessity or Simply Distracting?

Which of the many new, technological advances are necessary to help truck fleets stay safer on the road, and what are unnecessary distractions?

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Newsby Lauren FletcherNovember 7, 2013

Nissan Provides Full 2014 Rogue Details

Nissan has launched the second-generation of the Nissan Rogue for the 2014 model-year to members of the media at an event held in late October in Nashville, Tenn.

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Newsby Lauren FletcherOctober 15, 2013

Truck Order-to-Delivery Times Improve in 2013

In terms of trucks, the 2013 Ford F-Series Super Duty, Ford F-Series (F-150/F-250/F-350), and the GMC Sierra reached customers in the least number of days, according to the results of Automotive Fleet’s 14th annual order-to-delivery (OTD) study.

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Chatty Chassisby Lauren FletcherAugust 19, 2013

The Growing Popularity of Cabover Trucks

With the growing popularity of cabover trucks, what are your real-world opinions?

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Articlesby Lauren FletcherJune 3, 2013

Vocational Truck Fleets Use Innovation to Get the Job Done

When envisioning a vocational truck, images of dump trucks, mixers, and garbage trucks come to mind — but, that’s just the tip of the iceberg. Some fleets share how they took vocational trucks to the next level.

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