Signature and Roadvert formally announced its exclusive partnership with Spedian, a streamlined approach to changeable graphics for brand activations.
The alignment of the two company's offerings provides brand owners with the Spedian strategy for timely rotations of brand activations coupled with Signature Graphics' responsive service and branding management.
"Innovation is a core component of what Signature Graphics strives to offer to our partners. The integration of the Spedian system into our solutions expands and complements our abundance of creative branding solutions and supports the consultative approach that we have prioritized since day one. In this evolving climate, we are happy to extend the capabilities of quick-change marketing messaging to ensure our partners can be responsive to events and stay ahead of their competition," said Timothy Guse, President and Chief Executive Officer of Signature Graphics, Inc.
As the Coronavirus event is demonstrating, brands need the flexibility to react quickly to evolving market dynamics and the agility to change their messaging to reflect those responses. As it relates to fleet-based branding campaigns, solutions for rapid change, or temporary messaging have been largely unavailable. Historically, these strategies were meant to endure for numerous years and are more tailored to support brand awareness goals rather than promotional tactics.
For brands that prioritize adapting to time-sensitive situations, the Spedian solution is the ideal system for messaging rotations and supports a variety of applications, including fleet-based media solutions, event signage, and exterior/interior brand activations.
Spedian has both temporary and long-term capabilities, and the installation and removal times are significantly faster than vinyl applications making it a smart choice for rotational marketing purposes.
The Spedian banner material adheres to the perimeter of the surface it is applied to, sitting on top of existing branding. Once your temporary messaging has run its course, you can easily return to your original branding.