Ford has announced the new Ford Digital Experience. With this, customers can access their digital lives, including apps and services from Google and Amazon, through the new integrated native experience.
The goal is to have seamless user interaction with the Ford Digital Experience with easy navigate with a touchscreen control panel and steering wheel buttons.
How Ford Digital Experience Works
Customers can customize the touchscreen or panoramic screen with apps and allow drivers to arrange them according to their preferences.
Widgets on the right side of the display provide quick glimpses of supportive information like media, weather, and fuel economy, keeping drivers focused on the road while delivering the personalized information they seek.
Individual driver profiles enable users to set their preferences upon entering the vehicle, encompassing apps, contacts, and favorite destinations, as well as personalized seating, steering wheel, and mirror positions.
Integrated Google Maps offers real-time traffic updates, road conditions, dynamic and eco-friendly routes, and points of interest.
Google Assistant will also be the default voice assistant, while Alexa Built-In serves as an alternative for in-vehicle controls.
From setting temperature to finding destinations and managing connected home devices, these voice assistants add convenience to every journey.
New Software Enhancements
Ford is taking a more hands-on approach by internally developing a significant portion of the software, aiming to provide a quicker pace of updates and enhancements.
Ford has constructed a versatile computing platform to unlock the full potential of a software-defined system.
This involves transitioning from using separate modules for the instrument cluster and infotainment system to a unified module, streamlining software changes, and improving responsiveness to updates.
The selection of an operating system with a scalable and open architecture was pivotal, ensuring adaptability to meet customers' evolving needs over time.
By bringing more software development in-house, the door opens to crafting unique experiences, such as the widgets on the panoramic display and the ability to enhance the vehicle through software updates continually.
Customers can now experience new apps and services at an accelerated pace as apps and system-level updates operate independently.
While system-level updates are seamlessly delivered through vehicle software updates, additional applications can be accessed through Google Play.
This innovative approach allows customers to enjoy the introduction of new apps from third-party developers without being tied to vehicle system software updates.