Three OEMs showcased growth in 2023. - Photo: GM/Toyota/Ford/Work Truck

Three OEMs showcased growth in 2023.

Photo: GM/Toyota/Ford/Work Truck

In a remarkable year for the work truck industry, leading Original Equipment Manufacturers (OEMs) have unveiled their full sales reports for 2023, showcasing impressive growth and dominance in the market.

Isuzu Commercial Truck Shatters Sales Records

Isuzu Commercial Truck of America achieved several noteworthy sales milestones in 2023. This performance has established the preceding year as a new pinnacle for both wholesale and retail sales of Isuzu trucks.

Notably, Isuzu attained high records in the number of vehicles supplied to Isuzu dealers. These dealers, in turn, not only delivered more Isuzu trucks but also outperformed previous years in selling Isuzu parts.

This accomplishment marks a milestone in the 40-year history of Isuzu trucks in the United States, setting records for both Isuzu trucks and parts sales.

“Despite some continued supply-chain issues in the first half, 2023 turned out to be a banner year for sales of Isuzu trucks,” said Shaun C. Skinner, president, Isuzu Commercial Truck of America and Isuzu Commercial Truck of Canada. “The reasons are simple: the loyalty of our customers, the commitment of our dealer body, the diligence of our field team, and a product line that is in sync with the marketplace.”

Skinner continued, “We expect that 2024 will see our momentum grow. In the next twelve months we will be introducing a thoroughly redesigned cab, sophisticated new driver-assist technology, and our first electric truck, the NRR EV. Despite regulatory concerns and the usual uncertainty of an election year, we feel we are well positioned to make 2024 another record-breaking year for Isuzu.”

GM Delivers 2.6 Million Vehicles

General Motors and its dedicated dealers reported an increase in sales, delivering 2.6 million vehicles in the U.S. in 2023, marking a 14% year-over-year growth.

GM emerged as an industry leader, claiming the top spot as the manufacturer with the highest total sales. Additionally, GM dominated the truck, full-size pickup, full-size SUV, affordable SUV, and fleet vehicle segments.

Year-over-year growth for GM truck divisions - Photo: GM

Year-over-year growth for GM truck divisions

Photo: GM

Toyota Achieved Record-breaking Sales with Electrification Focus

Toyota Motor North America reported year-end 2023 U.S. sales of 2,248,477 vehicles, reflecting a 6.6% increase on a volume basis.

Toyota's multi-pathway approach to electrification played a pivotal role in their success, with 26 total electrified vehicles available at dealerships.

Electrified vehicle sales for 2023 represented 29.2% of the total sales volume, with December 2023 sales up 25.5%.

Toyota division highlights:

  • 2023 electrified vehicles sales of 565,800 represent 29.3 percent of total sales volume.
  • December sales up 17.7 percent on a volume basis.
  • December truck sales up 19.3 percent on a volume basis.
  • Fourth quarter division sales up 9.9 percent on a volume basis.
  • Fourth quarter truck sales up 10.3 percent on a volume basis.
  • Tacoma number one small pickup in America for the 19th consecutive year.

Ford Solidifies Leadership in Gas and Electric Vehicle Markets

Ford continued to broaden consumer options in 2023 in electric and hybrid vehicles.

Vehicles Moving Fleets: 2023 Ford EVs & Charging Tech

Ford's electric vehicles, including the best-selling F-150 Lightning, posted sales figures with 25,937 EVs sold in Q4 and 72,608 vehicles sold throughout 2023.

Ford's total hybrid sales accelerated at the end of the year, with Q4 sales of 37,229 vehicles – a 55% increase.

Ford F-Series maintained its position as America's best-selling truck for the 47th consecutive year, with total sales of 750,789 trucks in 2023, up 15% from the previous year.

The F-150 Lightning emerged as the No. 1 selling electric truck, contributing to Ford's success as the No. 1 selling truck manufacturer for both Q4 and 2023.

Ford Pro Commercial Sales segment sales increased 21% in 2023.

The year 2023 proved to be a remarkable year for OEMs. General Motors, Toyota, and Ford showcased their prowess across various vehicle segments, setting the stage for continued success and innovation in 2024.

Editor's Note: This article was originally published on 1/4/24 and has been updated. 

About the author
Hillary Weiss

Hillary Weiss

Senior Editor

Hillary Weiss is a former senior editor at Bobit. She has a decade of digital publishing experience and a passion for all things related to fleets.

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