ADAS features have become increasingly prevalent in new vehicles, but drivers remain confused by...

ADAS features have become increasingly prevalent in new vehicles, but drivers remain confused by the diverse terminology used by automakers.

Photo: National Safety Council

A key problem with advanced driver assistance systems (ADAS) is that drivers do not know what specific features do, and can also become over-reliant on them. Part of the problem has to do with language. That’s why a coalition of the nation’s leading experts in automobiles and auto safety has released recommendations for universal terms for ADAS features. 

ADAS features have become increasingly prevalent in new vehicles, and have the potential to reduce traffic crashes and save lives. However, the terminology used by automakers to describe ADAS features varies widely, which can confuse consumers and make it difficult to understand the vehicle’s functions.

With the goal of clarifying confusion AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE International teamed up and have identified six overarching categories. These include collision warning, collision intervention, driving control assistance, parking assistance, driver monitoring, and other driver assistance systems.

The standardized naming system is simple, specific, and based on functionality. 

For example, “collision warning” will serve as the standardized nomenclature for blind spot warning, forward collision warning, lane departure warning, parking collision warning, and rear cross traffic warning. Another example, “driving control assistance,” will be the standardized name for adaptive cruise control, lane centering assistance, and active driving assistance.

The coalition is urging automakers, regulators, safety organizations, journalists, and other stakeholders to adopt this recommended standard language to reduce driver confusion.

Moreover, when the capabilities of vehicle safety features are overstated or misrepresented with marketing language designed to pull in buyers, consumers may over-rely on these systems. Establishing common language for ADAS helps ensure drivers are fully aware these systems assist, not replace, an engaged driver. 

Originally posted on Automotive Fleet

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