The site corresponds to the company’s initiative to adopt a customer-focused approach, according to the news release.
“Our main goal with the website was to provide a rich customer experience,” said Regan Meyer, marketing manager for Yanmar Compact Equipment North America. “This aligns closely with Yanmar’s strategy to transform how we create value for and build relationships with customers.”
The new website helps users find information on the Yanmar brand and the compact equipment products offered in North America.
The website's features include a Build & Price tool, which allows users to customize a machine with the configurations they are most interested in. Users can submit the configuration and be contacted by a dealer with a quote.