GM announced it is launching a new online parts marketplace, which includes oil filters, engine and cabin air filters, batteries, brake pads, accessory belts, cooling hoses and windshield wiper blades, among other parts.
Customers can choose home delivery or pick up their order at one of more than 800 participating dealers, where staff is available to answer questions.
Parts purchased through GM’s online store are eligible for Chevrolet, Cadillac, Buick and GMC rewards programs, earning customers points that can be used to pay for parts, accessories or Certified Service at participating dealers.
“Making our parts available online marks another step in transforming the ACDelco and GM Genuine Parts brands,” said John Roth, GM Customer Care and Aftersales Global VP. “Our premium parts are engineered with exceptional quality to provide assurance to our customers. The launch of this trusted online sales channel extends that peace of mind to the parts-buying experience.”
GM forecasts that online sales of parts and accessories will make up a $40 billion total addressable market by 2030. The company launched online accessory sales in 2015 and sells all of its 5,000 accessory products online.
GM said it plans to offer parts, accessories, digital products delivered over-the-air and subscriptions through a single digital storefront.
“We are placing software and digital services at the center of every part of our business,” said Edward Kummer, GM chief digital officer. “The future of GM retail lies at the intersection of digital and physical e-commerce. Whether it’s selling parts or vehicles, GM will meet our customers where it’s most convenient for them.”
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