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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherAugust 8, 2018

How to Leverage Data & Take Action Today

Once you know what data points are the most important to analytics, the next step is leveraging and utilizing the data to act.

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Articlesby Lauren FletcherAugust 6, 2018

Overcoming 7 Van Upfit Challenges

Upfitting any vehicle comes with challenges, but van fleet managers face a unique set of challenges to overcome due to varied applications, sizes, and upfit options.

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ArticlesCover Storyby Lauren FletcherAugust 6, 2018

How to Optimize Truck Routing

Vehicle routing is a challenging, yet key component in many vocational truck fleets. Optimizing routes is especially important for delivery and service fleets.

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Articlesby Lauren FletcherJuly 26, 2018

Women in Fleet: Meet PARS CEO Rasmussen

A strong love of fleet keeps Rasmussen motivated to continue to build her company and support others in the fleet industry.

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Chatty Chassisby Lauren FletcherJuly 18, 2018

6 Tips to Understand & Leverage Predictive Analytics

Predictive analytics is the concept of utilizing data to predict when issues may occur. Six tips are shared to help reduce downtime related to unscheduled maintenance, handle increases in vehicle needs, and more.

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Articlesby Lauren FletcherJuly 12, 2018

Impact of the Heavy-Duty Truck Shortage

There is currently more demand than supply for heavy-duty trucks, which is impacting several vocational fleet industries including retail and food service.

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Articlesby Lauren FletcherJuly 10, 2018

How to Better Understand Data in Truck Fleets

Before data can be used, it’s important to understand what points and information are the most important and why.

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ArticlesCover Storyby Lauren FletcherJuly 9, 2018

8 Challenges Upfitting Light- & Medium-Duty Trucks

Correctly upfitting a work truck ensures it can accomplish the job it is required to do. It's important that fleet managers understand the challenges inherent in upfitting.

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Articlesby Lauren FletcherJune 26, 2018

Women in Fleet: Meet MORSCO's McAdams

McAdams is driven by challenge and the continued pursuit of knowledge. From accountant to fleet manager, McAdams has a love of fleet.

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Articlesby Lauren FletcherJune 6, 2018

A Century of Chevrolet Truck History

Chevrolet Trucks has made a huge impact on the truck and fleet industry today. From trucks with 45 lb.-ft. of torque in 1918 to the workhorses of today, Chevrolet trucks have come a long way.

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