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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherJuly 8, 2021

6 Least Used Benefits of Telematics

Even though telematics offers more than just a “dot on the map tracking solution,” there are still several forgotten benefits that could help save your fleet money and become far more efficient.

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Faces of Fleet with Lauren Fletcher and Kirk Marsh on When Circus Arts Meet Truck Driving
Videosby Lauren FletcherJuly 1, 2021

When Circus Arts Meet Truck Driving | Faces of Fleet

What happens when circus and trucking connect? Kirk Marsh, clown and truck driver, chats about his background in the circus, how learning to drive a big rig helped him survive the pandemic, and how both careers connect.

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ArticlesCover Storyby Lauren FletcherJuly 1, 2021

Upfit Tips: From Spec'ing to Resale

Vocational truck fleets depend on a variety of upfit applications to be able to perform their jobs. Spec’ing, buying, maintaining, and selling these specialized pieces of equipment can be complicated

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Articlesby Lauren FletcherJune 21, 2021

Is Your Truck Fleet Truly Safe?

Staying on top of new technology, regulations, and spec'ing the right trucks can all help make this aspect of fleet management more manageable at the very least. Check out these top tips on truck fleet safety.

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ArticlesCover Storyby Lauren FletcherJune 16, 2021

The Importance of Proper Truck Diagnostics

Broken down trucks aren’t making the fleet money. Using truck diagnostics is a sure way to help avoid downtime due to breakdowns.

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Truck Chat Fleet FAQs, What Fleet Data is Truly Essential from Work Truck
Videosby Lauren FletcherJune 15, 2021

Are You Looking at the Right Data? | Fleet FAQs [Watch]

What are you doing to dig out of the mountain of data and focus on what’s important? Need some tips? Watch now!

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Articlesby Lauren FletcherJune 9, 2021

Top 14 Benefits of Telematics Beyond Tracking

Telematics are more than dots on a map. Additional benefits include monitoring vehicle health, maximizing uptime, reducing theft, and improving overall driver experiences.

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Newsby Lauren FletcherJune 8, 2021

Ford Maverick Modifies for Vocational Fleet Needs

Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick. Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.

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Articlesby Lauren FletcherJune 2, 2021

Trucking Goes to the Circus

When one envisions the circus, clowns and acrobatics come to mind. But many may not realize that trucks are an essential component of this creative industry.

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Chatty Chassisby Lauren FletcherMay 31, 2021

Good Data is Essential

Data is important. But how do you determine what data is essential for your fleet and how do you ensure it’s accurate so it can become actionable?

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