LeasePlan USA has promoted Bryan Steele to senior vice president, client relations. In this role, he will continue to lead the client relations vice presidents, identify and improve cost saving opportunities and share best practices with all clients. In addition, he will be assuming additional responsibility and sales channels and now direct all of client-facing activities.

"Bryan's 30 years of industry expertise, combined with his 35 years of sales and client relationship management experience, have been an integral part of making LeasePlan's first-class client relations team one that delivers premium service, unsurpassed in the industry," said Jon J. Toups, chief sales and marketing officer.

The success of Steele's team has had a direct impact on LeasePlan's client satisfaction, loyalty and retention rates. Under his guidance, client satisfaction scores have increased by 19 percent since the creation of the client relations team. And client retention has jumped to more than 98 percent. In addition, the client loyalty rate - based on overall satisfaction, likelihood to repurchase from LeasePlan, likelihood to recommend LeasePlan and competitive advantage - grew by 17 percent.

Since Steele began his career at LeasePlan 10 years ago, he is credited with the successful creation and growth of the client relations team that has expanded the company's national presence. He also developed and implemented LeasePlan's client advisory board, "Future Directions."

In addition, Steele implemented the partnership development plan, which provides accountability with definable measurements and action steps that further expands LeasePlan's commitment to service delivery to clients.

"With his passion for the constant improvement of the service delivery and expertise offered to clients, Bryan has been, and will continue to be, an invaluable contributor to LeasePlan, as well as the fleet industry," Toups said.

LeasePlan USA, a subsidiary of LeasePlan Corp. N.V., is a global provider of vehicle leasing and fleet management solutions. The company, which manages 1.3 million vehicles worldwide, offers clients customized plans for total fleet cost reduction.