Kelley Blue Book www.kbb.com Marketing Research recently announced the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch.
SECOND QUARTER 2008 BRAND WATCH STUDY RESULTS
BEST EXTERIOR DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: HONDA
Luxury Sedan/Coupe/Hatchback Segment: BMW
Non-Luxury SUV Segment: FORD
Luxury SUV Segment: LEXUS
Truck Segment: CHEVROLET
Minivan Segment: TOYOTA
Sports Car/Convertible Segment: PORSCHE
BEST Interior DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: Toyota
Luxury Sedan/Coupe/Hatchback Segment: lexus
Non-Luxury SUV Segment: gmc
Luxury SUV Segment: cadillac & mercedes-benz(TIE)
Truck Segment: Chevrolet
Minivan Segment: honda
Sports Car/Convertible Segment: audi
For Brand Watch sales inquiries on any vehicle segment or brand, please contact Kelly Kim, director of marketing research services for Kelley Blue Book and kbb.com, at (949) 268-2756 or kkim@kbb.com.
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