Chrysler Group reported U.S. sales of 129,222
units in January 2003, a 12 percent decline compared to January 2002, when
sales totaled 146,399 units.
Despite the decline, the company says it posted sales gains among several key
models from all three brands, and announced a new sales promotion that
begins Feb. 4.
According to the company, Dodge Ram pickup trucks had another solid month with 26,752 units sold, an
increase of three percent compared to January 2002. "We are pleased with
the success Ram is having in the marketplace," said Gary Dilts, senior vice
president - sales. "Our new Dodge Ram Heavy Duty, named Truck of the Year
by Motor Trend magazine, posted another strong month based on its solid
product attributes and capability."
Within the Dodge car line, Neon set a January sales record with 9,904 units
sold, an increase of four percent compared to last January. Dodge Neon has
reported sales gains in 12 of the past 14 months, says the company.
Leading the way for the Jeep® brand was the Jeep Wrangler with 3,836 sales,
up 19 percent compared to last year.
Sales of the Chrysler PT Cruiser were 9,443 units, up nine percent over the
year-earlier month. Chrysler Concorde posted sales of 3,242 units, up 21
percent over last January.
Dilts announced a new national sales event that starts February 4. Called
"The Best Values in America," the program will emphasize the Chrysler
Group's "Great Products," the "Great Protection" of the company's 7/70
powertrain warranty, and the "Great Deals" of applicable sales incentives.
The campaign is open-ended and will be used across the Chrysler, Jeep and
Dodge brands.
With the 2004 Chrysler Pacifica entering production this quarter, Chrysler
dealers are excited about adding this all-new vehicle to the brand's
portfolio.
"We just returned from the National Automobile Dealers Association (NADA)
convention in San Francisco. We took our dealers through our marketing
plans for 2003 and they are as optimistic and excited about this year as we
are," added Dilts.
0 Comments
See all comments