General Motors has given competitors fits by using zero percent financing to create "everyday low prices" like those you find in discount stores. Now it is appropriating another cut-rate sales tactic:
off-brands, according to Fortune magazine.
GM plans next year to rename its popular midsized Chevrolet Malibu as the Classic, slash the price, and market it exclusively to
economy-minded rental and corporate fleet buyers, according to Fortune.
A similar strategy has been used for years by consumer-goods manufacturers and apparel makers that distribute store brands and factory-outlet merchandise at reduced prices, but it will most likely mark the first time an automaker has
tried the strategy, Fortune said.
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