Photo of utility fleet trucks courtesy of Wikimedia/USCAE-TAS

Photo of utility fleet trucks courtesy of Wikimedia/USCAE-TAS

As with the other service industry fleets, productivity and customer satisfaction are going to be key drivers of telematics use for utility fleets.

“Maximizing labor productivity and customer satisfaction and responsiveness is the name of the game in the utility industry because it is a very labor intensive industry with high customer expectations and costs of non-performance, but with even higher labor costs. With utilities, we are also faced with more dangerous outage repercussions as a result of natural disasters and emergencies that may mean people are in peril if basic needs such as water, electricity, and natural gas are not available. Utilities, by design, are also generally non-competitive geographical monopolies, so they have a desire and mandate to assist other utilities in the event of emergencies and disasters, thus joint-emergency-response is a basic operating imperative that is enriched by vehicle telematics/tracking,” said Kelly Frey, VP of product marketing for Telogis.

Safety is probably one of the biggest concerns with utility fleets due to the extreme circumstances they can operate in, from severe weather to concerns related to outages, such as live wires and the use of bucket trucks and other pieces of heavy equipment.

“Additionally, using telematics data in safety management is common given the application and higher profile of utility fleet vehicles. Some customers more than halved their speeding instances and duration through effective management coupled with organizational focus and policy,” said Brad Jacobs, director of strategic consulting for Merchants Fleet Management.

A telematics solution can help with scheduling and routing.

“Telematics helps with job scheduling, route optimization, and dispatching. It can also be useful for utility companies that work in very rural areas at locations not found with a standard GPS – telematics allows the user to input GPS coordinates vs. an address,” said Dain Giesie, assistant vice president for Enterprise Fleet Management.

Knowing where a vehicle is at all times can help provide important arrival times during emergency situations.

“Knowing the service vehicle’s location relative to a customer is extremely beneficial as it allows a dispatcher to locate the closest available unit and send them to the site to improve response time. During critical outages, fast resolution helps drive customer satisfaction and reduce revenue lost due to service unavailability,” said Bob Clark, manager of commercial motor vehicle compliance and telematics for Wheels.

The utility fleet industry has high customer expectations as well as high costs when not performing their jobs or when they are not efficient at their jobs.

Telematics can also help with the important task of monitoring power-take off (PTO) on boom trucks. This can help the fleet manager know when work is being done and completed.

“Monitoring PTO on boom trucks allows utilities fleet managers and dispatchers to know when the boom is in the air and the tech is working on a powerline,” said Ryan Driscoll, marketing manager for GPS Insight.

Utility fleets may also have trucks that fall under the upcoming ELD mandate, and telematics can help ensure regulatory compliance.

“As fleets gear up for the ELD mandate, leveraging telematics trip data with a mobile driver log and pre and post inspection process is top of mind to meet required safety regulations. The proper marriage of data and equipment creates a manageable and efficient driver experience,” said Jacobs of Merchants Fleet Management.

In addition, utility fleets are in a unique situation due to their participation in emergency response.

“Sharing 'visibility' with partners in the event of joint-emergency-response can be helpful. Utilities are somewhat unique in that they are generally geographic monopolies. In the event of a major emergency such as a natural disaster, they may need to 'borrow' resources from other utilities,” said Frey of Telogis.

Utility fleet managers may benefit from portable systems, especially during emergency situations such as severe weather for a quick response.

“A best practice for utilities is having a portable system that can be quickly deployed for a major storm response. The solution deployed must be able to be quickly upfitted on contractor vehicles with a simplified registration process, and an easy way to tag the vehicle in your mapping system to track response activities,” said Kimberly Clark, telematics leader for Element Fleet Management.  

Staying connected overall is important.

“Use telematics to understand where employees, and assets are and track safety-related metrics, such as seat belt use to improve the overall safety of your fleet,” said Scott Sutarik, associate VP, commercial vehicle services for Geotab.

About the author
Lauren Fletcher

Lauren Fletcher

Executive Editor - Fleet, Trucking & Transportation

Lauren Fletcher is Executive Editor for the Fleet, Trucking & Transportation Group. She has covered the truck fleet industry since 2006. Her bright personality helps lead the team's content strategy and focuses on growth, education, and motivation.

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