Rivian Automotive Inc. announced it has discontinued the Explore model of its R1T electric pickup truck, the company confirmed via email and posted in a Rivian Owners Forum.
The Explore model retailed at $67,500, which made it the least expensive trim offered.
"In order to deliver as many vehicles as possible, we have made the decision to discontinue the Explore Package," the letter read. "We realize this news is unexpected and apologize for how it impacts your plans."
According to Rivian, customers will have until Sept. 1 to upgrade or cancel their order.
"The Explore Package was designed as our entry option and it was our expectation that a large number of customers would choose it," the letter continued. "To date, only a small percentage of customers have chosen this configuration, with the vast majority selecting the Adventure trim. By focusing on the Adventure trim package, we’re able to streamline our supply chain and ultimately deliver vehicles more quickly."