General Motors Focuses on Cross-Brand Activities

General Motors announced the creation of a new organization on March 28, 2022 — Commercial Growth Strategies and Operations. The new organization will fall under the leadership of Steve Hill, and oversee current cross-brand activities focused on strengthened GM’s brands and the company’s position in the market, according to a release.

In addition, the new group will help with the assessment and commercialization of future business opportunities that support GM’s revenue growth commitments.

Hill has served as vice president of Chevrolet since November 2019. Under Hill’s leadership Chevrolet has continued to build momentum, launching several important products including the reveal of the upcoming Silverado EV, the first all-electric truck from Chevrolet.

The GM Fleet, U.S. Sales Operations, and EV Retail Innovation teams will report to Hill.

Scott Bell, currently president and managing director of GM Canada, will repatriate to the U.S. and lead the Chevrolet brand, as vice president of Global Chevrolet. Under Bell’s leadership, according to the company, GM Canada achieved profitable sales growth and built strong relationships with the Canadian dealer network.

Bell led significant investments in Canadian manufacturing operations, including the reopening of Oshawa Assembly and the conversion of CAMI Assembly — Canada’s first large-scale EV plant — to produce BrightDrop’s electric delivery vans.

An additional move at the company is related to Marissa West, currently GM executive chief engineer, Global Mid-Size Truck, Medium Duty Truck and Van. West was appointed president and managing director of GM Canada. 

For the past three years, West has led the design, engineering, and development of several key programs within the GM truck family. Prior to that, she was director, Global Noise and Vibration and Vehicle Dynamics Center after holding various other leadership roles throughout the Global Product Development organization.“I want to thank Scott and Marissa for their continued commitment and leadership,” said Carlisle. “Their extensive experience and track records for success uniquely position them to continue the momentum and growth at Chevrolet and GM Canada.”

The new executive leadership appointments take effect April 1, 2022.