Automakers Share 3rd Quarter Truck Sale Increases

According to the most recent data from Bobit, 2023 calendar year-to-date truck and SUV sales to fleets is up 42.6% compared with data from 2022.  

Several automakers have recently shared their sales highlights, and Work Truck has pulled the top highlights relating to truck and fleet sales for reference. 

How the UAW strike could impact these numbers is still anyone's guess. 

Ford F-Series Remains No. 1 Selling Truck in America

Ford posted gains across its gas, electric, and hybrid vehicle lines in the third quarter of 2023. According to the automaker, the Ford F-Series expanded its lead as America’s No. 1 selling truck, followed by record electric and hybrid vehicle sales and strong commercial Transit van sales. 

Ford hybrid sales, led by F-150 and Maverick hybrid trucks, posted Q3 sales of 34,861 vehicles – up 41.4% over last year. F-150 Hybrid sales expanded 46.9% on sales of 12,311 trucks. Maverick Hybrid now represents 56.5% of all Maverick trucks sold. Q3 Maverick sales totaled 23,931 trucks, an increase of 83.4% over last year. 

In addition, Ford’s Transit van sales climbed 28.3% on sales of 34,006 vans. Transit continues as America’s No. 1 selling commercial van in Q3 and year-to-date, with 98,052 vans sold – up 43.5% from a year ago. Ford E-Series vans increased 13.4% in Q3 and are up 37.3% this year. 

Based on July’s most recent registration data, Ford was No. 1 in commercial sales. Ford’s U.S. Class 1-7 commercial truck and van share grew to 40.5%, up 2.1 percentage points from a year ago.

General Motors Truck Sales Drive Third Quarter Gains

General Motors Co. and its dealers delivered 674,336 vehicles in the U.S. in the third quarter of 2023, up 21% year-over-year.

Strong customer demand for GM’s portfolio of trucks and SUVs drove sales growth across all its brands in the third quarter. GM’s total sales are up 19% for the calendar year.

Specific to pickup trucks, Chevrolet Colorado sales were up 28%, with the GMC Sierra up 46% year-to-date. 

Overall, fleet year-to-date truck sales are up 15%, with the Chevrolet Silverado MD experiencing its best-ever quarter and year-to-date sales. 

Toyota Motor North America Pickup Sales Up Year-Over-Year

Toyota Motor North America (TMNA) reported U.S. September 2023 sales of 203,904 vehicles, up 13.9% on a volume basis and up 9.5% on a daily selling rate (DSR) basis versus September 2022.

Digging into truck sales, overall truck sales for Toyota Motor North America in September 2023 were 31,840 units, down 2.1% from September 2022. But calendar year-to-date sales for the pickup truck division are up by just under 22,000 units. 

The Toyota Tacoma experienced a 7.8% sales decline, while the Toyota Tundra was up 10.3%. 

Contributing to the Tundra’s sales boost, the Toyota Tundra HEV experienced its best-ever year-to-date and September sales, according to the automaker.

Nissan Titan Boosts Overal Truck Sales

The Nissan Group has reported strong third-quarter sales for its Nissan division, with a 40.2% increase over last year’s figures. 

While Nissan Frontier sales were down 10.9% year-over-year, overall Nissan truck sales saw an increase of 34.5%. This overall increase was primarily due to the performance of the Nissan Titan, which saw a 280.9% increase in sales year-over-year for the quarter, totaling 4,857 units. 

The Nissan Rogue SUV also proved to be a popular choice, with 63,346 units sold, representing a 49.2% increase year-over-year for the quarter.