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The American Petroleum Institute's new diesel engine oil-service categories, API CK-4 and FA-4, will begin appearing in the marketplace on Dec. 1.
The American Petroleum Institute is introducing a special Service Symbol Donut designed to help buyers differentiate between the new API FA-4 and CK-4 service categories for diesel-engine oils.
With the new engine oils slated to be available by December 1, 2016, Shell Lubricants will continue to provide information both on the road and online about the new engine oils with a new Shell Rotella Road Show rig.
Shell Lubricants unveiled its revamped Shell Rotella Energized Protection product portfolio, part of a bold initiative in brand positioning and marketing strategy for the brand of heavy-duty engine oil in the U.S.