With the new engine oils slated to be available by December 1, 2016, Shell Lubricants will continue to provide information both on the road and online about the new engine oils with a new Shell Rotella Road Show rig that is on tour, as well as an updated website and other communications tools.
“Shell Lubricants has been leading the conversation with the trucking, construction and agriculture industries since 2012 about anticipated changes expected as PC-11 diesel engine oils were being developed,” said Chris Guerrero, Global Marketing Manager, Shell Rotella. “Now that the new CK-4 and FA-4 specifications have been completed, the Shell Rotella brand will continue to lead the conversation about the new engine oil specifications. Later this year we will introduce the most advanced Shell Rotella products ever developed.”
Shell Rotella will be working hard to provide on- and off-highway customers with information about CK-4 and FA-4 engine oils through a number of different tools.
Hard Working Tour: The Shell Rotella Road Show has been completely redesigned and has just launched the Hard Working Tour across the U.S. and Canada to help educate truckers, fleets, retailers and others about the new diesel engine oils. The 53-foot, double bump-out Kentucky Air Ride Trailer has 3,000 square feet of exhibit space and uses a 2014 Freightliner Coronado tractor.
The interactive design includes a number of interesting areas starting with how engine oil protects your engine. A demonstration area shows how engine oils may affect fuel efficiency, wear protection, engine cleanliness and acid corrosion prevention. Engine parts show examples of how low viscosity CK-4 and FA-4 test engine oils have protected against engine wear.
There are two areas dedicated to CK-4 and FA-4 with access to the WhatIsPC-11.com website. The display provides information for fleets and owner operators, as well as for off-highway/construction vehicles and diesel pickup trucks.
The Shell Rotella Road Show also highlights the Koester Racing and Corzine Motorsports National Tractor Pullers Association (NTPA) teams and the Rotella Cup. The hardworking Shell Rotella family of products are on display; visitors can test their diesel oil knowledge to win prizes, and learn about the MyMilesMatters rewards program. There is also a Real Destinations area where guests can view Shell Rotella Unsung films.
The spacious interior features a number of visual demonstrations of the capabilities and benefits of Shell Rotella engine oils and the advanced technology of Shell Lubricants products.