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Making Sustainability Work: 10 Ways to Turn Users Into Stakeholders

The No.1 reason corporate sustainability programs are not “sustainable” is due to driver non-compliance. To make sustainability programs work, you need to turn drivers into stakeholders in the program. The overwhelming majority of drivers want to do the right thing; but most do not see sustainability as part of their job responsibilities. How do you create a corporate culture that encourages compliance with corporate sustainability policy?