Smaller, compact trucks are becoming a trend in work truck purchasing as OEMs have increased their dimensions and improved towing and handling capacity.
The company's pickup is helping a variety of different businesses do what they do, better.
Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick. Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.
You could say the all-new Maverick’s hybrid engine, unibody frame, and 4.5-foot bed make it a niche truck. But in the post-pandemic era of efficiencies and economics, fleets must apply a Swiss Army knife-like approach to job applications.
Analysis: With the Ford Maverick officially rolling out June 8, the wider question is can the rebirth of the compact pickup truck take the industry by storm?
Details of the all-new compact pickup will be released June 8.
A fleet mainstay for more than several decades, compact pickups appear to be going the way of the dodo thanks, in part, to less expensive and more efficient full-size pickups and utility vehicles.
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