Chevy-Workhorse Motor Home Chassis Boosts Market Share 17 Points from 2004 to January 2008

UNION CITY, IN – In the midst of a down market, the Chevy Workhorse cab chassis for Class C motor homes continues to increase market share, growing to 28 percent for 2007, a five-point increase over its 2006 average. That growth continued in early 2008 as the chassis captured 30 percent market share for January. Figures are based on vehicle registration data compiled by Statistical Surveys of Grand Rapids, Mich.

The January 2008 figure represents a 17-point increase over the platform’s 2004 average market share of 13 percent, which was the last year the chassis appeared exclusively under the Chevrolet badge. Late that year, GM and Workhorse announced that the cutaway platform would be co-branded as a Chevrolet-Workhorse product for the 14,050 lb. GVWR model. In 2005, the joint badging was extended to the 9,600 lb. and 12,300 lb. GVWR models. Market share rose to 18 percent in 2005 and to 23 percent in 2006.

Meanwhile, the redesigned cockpit for 2008 puts more controls than ever at easy reach, starting with a new steering wheel with new cruise control activation. A new radio adds MP3 capabilities with convenient switches and dials. New HVAC control knobs and childproof window switches add more convenience and safety. The new 2008 gauge cluster also enhances driver visibility while adding a Driver Information Center. This dash-mounted screen provides maintenance reminders for systems including the A/C, airbag, battery, and antitheft system. Along with various engine function warning messages, it provides a fuel status that includes fuel used, fuel range, and average fuel economy.

The chassis is powered by the 6.0L GM Vortec gas engine that also gets a horsepower boost for 2008 from 300 to 323 at 4,600 rpm, and a torque boost from 360 lb.-ft. to 373 lb.-ft. at 4,400 rpm., giving drivers more acceleration and hill climbing power when needed. The chassis comes with GVWRs of 9,600 lbs., 12,300 lbs., and 14,050 lbs. A Duramax 6.6L V-8 Turbo diesel engine is also an option for the 12,300 lb. GVWR model.