Ford & ADT Back New Canopy Pickup Cam

Canopy, a smart vehicle security startup, launched its first product, Canopy Pickup Cam, which is now available nationwide via its e-commerce site. Canopy was created in response to an increasing number of tradespeople and truck owners losing valuable tools, equipment, and gear to theft.

Canopy is a Ford, ADT-backed joint venture, and was created in response to an increasing number of tradespeople and truck owners losing valuable tools, equipment and gear to theft. The Pickup Cam is a connected security camera for pickup trucks, designed to provide real-time truck bed monitoring when the vehicle is parked and the owner is away. 

Canopy recently concluded a four-week beta testing pilot conducted with close to 100 truck owners across the country. As a result, Canopy was able to validate the product in real world conditions that trucks would encounter on an everyday basis and confirm a premium product for full customer satisfaction. 

“Canopy is committed to delivering a no compromise, quality product to our customers,” said Canopy CEO Christian Moran. “This is why we underwent our beta pilot testing. Through the learnings we uncovered during this period, we were able to validate and refine the product to ultimately deliver exceptional vehicle security monitoring.” 

Canopy also announced two partnerships to support its product debut with Ambarella, Inc., an edge AI semiconductor company, as well as Upstream Security, a provider of the cybersecurity detection and response platform for the mobility and transportation industry.

Canopy’s Pickup Cam uses Ambarella’s CV25AI computer vision system-on-chip (SoC) to detect threats such as reach-ins and tampering while reducing false alerts for truck owners. The CV25’s power efficiency enables the Pickup Cam to provide comprehensive threat detection and alerts for extended periods of time. Separately, to ensure the system is monitored and protected against cyber threats, Canopy has leveraged Upstream’s unique detection and response platform and product-centric threat intelligence. This will ensure Canopy mitigates cyber risks to deliver the most innovative and agile product to customers.

Canopy retails for $299 with a subscription of $14.99 per month. The subscription fee allows Canopy to protect you anywhere your vehicle is located at any time. The subscription also enables several connected benefits including 4G LTE connectivity, secure cloud storage for your data, real-time alerts, and access to future software updates and new feature rollouts.