Rethinking Fleet Safety Changing the Traditional 'Safety' Mindset

While safety must always be a key pillar of fleet management, sometimes commonly held beliefs need to be reexamined to drive a safer fleet.  

For three decades, Brian Fielkow served as an executive with Recycle America Alliance (a division of Waste Management), The GTI Group, Jetco Delivery, and now Acrisure. key focus in these positions has always centered around safety.

In a recent State of the Fleet Industry video episode, Fielkow discussed these traditional mindsets and a new way to attack them. Fielkow picked seven to discuss:

• Safety is not a priority
• It's not an accident and it’s not minor
• Move from a blame culture to a just culture
• We don’t necessarily need more processes
• Safety is not a department
• We’re drowning in data
• Compliance doesn’t mean safe

Safety as a Core Value

Fielkow argues that the concept of safety should not be a priority, but a core value.

“Priorities shift, we could come to the office today with a list of things to do, then there’s a problem somewhere else and our list can get rearranged…they compete with each other all the time, that’s part of being in business. Values, on the other hand, are immutable. Nothing can or should compete with core values,” said Fielkow.

Accidents Aren’t Minor

This safety line of thinking then plays into looking at accidents.

Fielkow explains that the term ‘accident’ is a poor descriptor because it fails to acknowledge how preventable the crash or incident was, and the fact that labeling it an accident leads to the mindset that it is an isolated incident, leaving the company addressing the symptoms but never the source.

Leaving Blame Culture

Addressing mistakes or faults is a tricky position for leadership, as the wrongdoing must be acknowledged, but in an appropriate way. Fielkow argues that the current blame culture has too many negative connotations and might be too harsh when he says that “most safety failures are honest mistakes.”

“If you have a blame culture, you are kind of punishing everybody whenever there’s a safety failure. All you’re doing is destroying trust with your frontline employees. It’s hard to get people engaged, and safety is all about engagement, about doing the right thing when nobody’s looking,” said Brian Fielkow.

Safety culture in a company is something that is fostered. Fielkow says that instead of following the more critical, traditional method of what he calls “blame culture,” when something there’s a safety failure, and instead uses “coaching culture.”

Safety is a Way of Life

Nurturing a proper safety culture has the added benefit of bringing in the frontline employees into the process and extending safety problems to not just one department.

“If there’s a safety problem, you know, it’s sort of punted to the safety department. So then operations kind of washes their hands,” Fielkow said. “There has to be an understanding that safety is a way of life, everybody is responsible for it from the C-suit throughout.”

Keep Data Actionable

Fielkow acknowledges that in the modern day, there has been a massive influx of good data that can increase safety and operations. Similar to priorities and core values, the problem comes from how to implement or act on it.

“The key with data is this, you have to keep it actionable. If you have 100 data points, you’re not gonna really deal with any of them. What are the three, for, or five that are the most important to you? That’s the key.”

He further points out that not acting on data can harm a fleet company, due to how easy it is for most lawyers to get their hands on the same data. Failing to act on data merely postpones or worst-case scenario, can be used against a company, while on the other hand, acting on too much data ends up stilling action. Finding the balance is key.

Compliance is Just the Beginning

It is using this system of nurturing that Fielkow argues that adding more safety regulations is not the solution.

“Compliance is important, but regulations spell the bare minimum…[Safety] is about managing your own behavior, and that’s something that the regulations can never cover. That’s where safety culture and leadership come into the equation.”

Fielkow also mentions how important safety data is, not only at the executive level but for the frontline employees and the development process. Essentially turning safety into more than just one aspect or department of the company.

The author and speaker plans on going further in-depth on these themes as the keynote speaker at the 2023 Fleet Safety Conference in Santa Clara on Nov. 8.

Originally posted on Automotive Fleet