Work Truck Logo
MenuMENU
SearchSEARCH

Hyundai Could Bring Commercial Van to U.S.

South Korean-based Hyundai announced it's making a big push in the commercial vehicle market, and published reports indicate it plans to introduce a van model into the U.S. market.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
February 17, 2015
Hyundai Could Bring Commercial Van to U.S.

Hyundai is targeting the European market with the new H350. Photo courtesy Hyundai Motor.

2 min to read


Hyundai is targeting the European market with the new H350.Photo courtesy Hyundai Motor.

South Korean-based Hyundai announced it's making a big push in the commercial vehicle market, and published reports indicate it plans to introduce a van model into the U.S. market.

Ad Loading...

Hyundai Monday announced that it will invest $1.8 billion over the next six years to expand its research and development in the commercial vehicle market, as well as vastly increase its production of commercial vehicles. Hyundai's current global market share of commercial vehicles is only about 2.1%. It is reported to be aiming at both developed and developing markets.

Ad Loading...

On display at the Tokyo Motor Show in 2013 was the new Hyundai XCient, launched into the South Korean market.Photo by Sven-Erik Lindstrand.

According to a published reports from Reuters and other sources, Hyundai, in a statement on Monday, also said it plans to introduce "premium models in North America and Europe." However, no other details or a time frame were forthcoming.

Hyundai recently started making heavy-duty trucks and tractors for the local market, but it's unlikely we would see a global-style Class 8 tractor here.

However, cargo vans are another story. The U.S. market has seen increasing popularity of Euro-style cargo vans, with models such as the Ford Transit and Ram ProMaster joining Daimler's Sprinter. Last fall at the bi-annual IAA commercial vehicle show in Germany, Hyundai unveiled its H350 light commercial vehicles, which it plans to start building in Turkey in March to enter the Western European market.

Interior of the H350 at IAA Commercial Vehicle Show in Germany last fall.

At the time the H350 was introduced, Autoblog reported that it looked unlikely the van would arrive on U.S. shores. "While a heck of a vehicle, this isn't anything we are seriously considering right now for the U.S. market," Jim Trainor, Hyundai Motor America's national manager of product public relations, told Autoblog.

However, that may have changed.

Ad Loading...

It's not the first time Hyundai has tried to enter the U.S. market with a commercial vehicle. In the late '90s, a company named Bering tried to manufacture and import a new line of Class 3-8 commercial trucks in partnership with Hyundai. Bering combined Hyundai's commercial vehicle platforms with U.S.-made drivetrain components.

A 2000 Bering LD15. The now-defunct company produced trucks in partnership with Hyundai.Photo by Mr. Choppers via Wikimedia Commons.

That arrangement ended badly, with Hyundai claiming Bering was unable to meet its warranty, parts and other obligations and had problems paying Hyundai for truck shipments. Bering said it was forced to shut down when Hyundai bailed out of its agreement with Bering in favor of an agreement with DaimlerChrysler. Lawsuits ensued, and in 2001 Hyundai announced it would be marketing a line of Class 4-6 trucks in the U.S. However, Hyundai suspended operations at the end of 2003, citing the difficulties in being a new entrant in a softening and competitive market.

Originally posted on Automotive Fleet

More Operations

Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher beside bold text reading “2027 GM Trucks, Tech Retention & Fleet Lessons,” with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 21, 2026

2027 GM Trucks, Technician Retention, and Fleet Lessons Lead This Week’s News

New GM pickups, technician retention, fleet leadership lessons, winter equipment, and more headline this week’s Truck Chat Weekly Cheat Sheet.

Read More →
Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Ad Loading...
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Ad Loading...
Leadership update graphic announcing Ricardo Buranello as chief executive officer of Teletrac Navman, featuring Buranello speaking into a microphone alongside the Work Truck logo.
Operationsby News/Media ReleaseSeptember 9, 2026

Teletrac Navman Promotes New CEO from Within

Teletrac Navman’s next CEO, Ricardo Buranello, has served as the company’s chief financial and operating officer. He brings deep financial and operational expertise, a strong strategic orientation, and an intimate knowledge of the business to his new role.

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
Ad Loading...
Four representatives pose with a signed certificate during an Isuzu and IVAP event, standing in front of U.S. military service flags.
Operationsby News/Media ReleaseSeptember 1, 2026

Isuzu & U.S. Department of Labor Celebrate Milestone for Veterans Apprenticeship Program

The Isuzu Veterans Apprenticeship Program (IVAP) signing ceremony highlighted Isuzu’s long-term commitment to veterans, Isuzu dealers, and the skilled workforce supporting its customers and the commercial transportation industry.

Read More →