August 20, 2008

Ford Launches Industry-First Side Mirror Design on 2009 Edge Minimizing Blind Spot Risk

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DEARBORN, MI – Ford is moving quickly to address driver demands for increased visibility with the Blind Spot Mirror, pulling ahead the feature’s introduction by one year to launch this fall as standard equipment on the 2009 Ford Edge.

“Ford is committed to delivering innovative features that provide a better driving experience for the customer,” said Derrick Kuzak, Ford group vice president, Global Product Development. “The Blind Spot Mirror is the latest example of our strategy to move fast and to be industry leaders in enhancing the ownership experience.”

Ford’s Blind Sport Mirror answers customers’ demands for better visibility as they change lanes or parallel park. This affordable technology will debut on the 2009 Edge later this year and eventually will be offered on several future Ford, Lincoln, and Mercury vehicles as standard equipment.

The Blind Spot Mirror is a traditional side view mirror designed with a secondary convex spotter in the top outer corner, which provides a view of the driver’s blind spot. When traffic enters the driver’s blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of potential danger.

Ford’s push to develop the Blind Spot Mirror and migrate it across its lineup comes as a result of careful customer research, said Kelly Kohlstrand with Ford’s Advanced Product Marketing and Technology Planning team.

“We’re committed to offering new features that address unmet customer needs,” Kohlstrand said. “Customers told us that visibility is important to them and that they specifically desired a more effective outside rearview mirror.”

Early drive clinics conducted by Ford show that nearly 76 percent of focus group clinic participants said the mirror improved their confidence while driving. In addition, the participants said the learning curve or adjustment to the using the Blind Spot Mirror was minimal.

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