January 2, 2007
The U.S. is migrating to a self-serve economy. Interactive self-service technology permeates large swathes of our economy, with the retail, hospitality, banking, and travel industries being the early adopters. We utilize this technology with ATMs, online banking, pay-at-the-pump fuel stations, Web-based shopping, self-service retail checkout lanes, Internet-enabled travel reservation systems, and touch-screen kiosks to check-in at airports and hotels. Most of us don’t realize how huge this marke