Isuzu NPR ECO-MAX Trucks Return from Nationwide Tour
For more than two months, the Isuzu NPR ECO-MAX toured the country educating dealers and service and parts personnel.
"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America.
Photo: Isuzu Commercial Truck of America
The first low-cab forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned Nov. 17, 2010 from their nationwide introductory tour. Isuzu Commercial Truck of America, Inc., (ICTA) originally announced the ECO-Advantage Tour - a coast-to-coast showcase for the fuel-sipping, emissions-reducing technology found on the 2011 Isuzu NPR ECO-MAX - when the trucks departed Santa Ana, Calif., Sept. 7, 2010.
Powered by Proven Technology
Two upfitted versions of the Isuzu NPR ECO-MAX visited more than 200 Isuzu truck dealers during the tour. The lightweight ECO-MAX Tool Pro was upfitted with a recyclable aluminum utility body engineered by The Reading Group, LLC. The streamlined ECO-MAX Aero Body featured an aerodynamic van body designed by Supreme Corporation.
Both ECO-MAX trucks are powered by Isuzu's clean, efficient, and powerful 3.0L dual overhead camshaft (DOHC) turbocharged diesel engine, engineered to achieve 20-percent better fuel economy than the engine it replaces. This engine meets the strict EPA 2010 and CARB HD-OBD emission standards.
Real-world fuel mileage from the tour resulted in the Isuzu NPR ECO-MAX Tool Pro truck achieving 15-21 mpg. The Isuzu NPR ECO-MAX Aero Body truck achieved 15-23 mpg. Each vehicle used less than 10 gallons of diesel exhaust fluid (DEF). DEF is the diesel engine fuel additive used in all 2010 and later EPA-compliant diesel engines.
Working with Customers
At each stop on the ECO-Advantage Tour, representatives of ICTA delivered product presentations and conducted training for local dealership sales, service, and parts personnel. Representatives of Reading and Supreme were also available to answer questions at select locations. Static displays with additional product information supported the live presentations.
"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, executive vice president and general manager of ICTA.
Photos and videos from the tour were uploaded regularly as the tour progressed. This information and information about the complete line of 2011 Isuzu N-Series Trucks can be found on ICTA's website.
More Vehicle Research
All-New Mack Granite Cab Designed from Driver Input
Mack Trucks’ all-new Mack Granite will be available later in 2026 and features a driver-centric interior that was developed with input from more than 30 professional drivers through an unbiased clinic at Virginia Tech.
Read More →
Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available
Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.
Read More →
Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City
The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.
Read More →
Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit
Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.
Read More →
Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
AP Fleet Management Opens Midland Hub to Expand Access to Upfitted Work Trucks in Texas
AP Fleet Management’s new Midland location expands access to bucket trucks, crane trucks, vans, and faster upfitting services for Texas fleets.
Read More →
Mack Trucks Announces 2027 Mack Calendar Contest Winners
From a 1954 L Model still on the job to battery-electric trucks like the LR Electric and MD Electric, this year’s Mack Trucks Calendar Contest winners showcase the full range of capabilities, models, and years.
Read More →
Why the PALFINGER ETC MH 40 IH Is More Than a Bucket Truck
Take a closer look at the PALFINGER ETC MH 40 IH material handler, a 40-foot articulated telescopic aerial lift designed for utility, telecom, sign work, or any task that requires an elevated work platform with a jib.
Read More →
Ditch Witch W8 Hydro Vac Truck Walkaround
The Ditch Witch W8 hydro vac truck delivers serious hydro excavation performance in a more compact package than the larger W12. This walkaround video explains the Warlock Series’ direct-drive blower system, cyclonic filtration, safe excavation technology, and powerful vacuum performance.
Read More →
Nissan Frontier Overland Build Spotlights Real-World Truck Capability
Nissan’s latest Frontier build is aimed at overlanders, but the rugged platform and durability story could resonate with fleet buyers too.
Read More →