July 2008 - Feature
ZAP Xebra Electric Trucks Deliver in Urban Settings
By Paul Dexler
The Xebra trucks are fitted with a lockable cargo box for the Coca-Cola delivery service.
The Coca-Cola Company and alternative transportation pioneer ZAP announced a project to use 30 Zap Xebra compact electric trucks for a new beverage distribution system in Montevideo, Uruguay.
Coca-Cola recently announced a pledge to the environment as part of its policy of corporate social responsibility. The beverage company will focus on three areas of great impact: water use, packaging, and energy use and climate protection. Jorge Apesetche, distribution manager for Monresa (Uruguay) says the project with ZAP is the kind of initiative Coca-Cola wants to make to do its part in good environmental policy.
