Successfully Selling Safety Throughout Your Fleet

One of the hardest tasks a fleet faces when intiating a safety culture - or even a safety policy - is ensuring buy-in from throughout the fleet. From executives to managers to drivers, it's important that everyone understand why the program is being initiated, how it impacts them, and the expected results. 

Often, when investing in safety programs, the downsides is limited, and the upside is significant. Proactive safety programs are usually considered "The right thing to do." So, how do you convince your executive team the ROI exists when the goal is to avoid costly accidents, and prove to your drivers that you're not playing big brother or infringing on their freedom? 

3 Takeaways You Can Put to Use Immediately: 

• Proven communication techniques for selling safety to executives, managers and drivers 
• Examples of data points that should be shared across groups to ensure a clean understanding of the What and Why behind a safety program
• Tips on how to blend your fleet's view on safety throughout both a moral and financial lens

During this webinar, attendees will learn the keys to achieving sustainable safety excellence through collaboration between leaders, managers, and drivers.

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Don Osterberg Consultant | SmartDrive Systems, Inc.

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