One family-owned and operated company has found a way to utilize its trucks to enhance marketing efforts through social media engagement.
Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
Mack Trucks has announced the #Mackonomics social media campaign which will feature two customers operating Mack Anthem models who will track their fuel savings efforts and share their experiences online.
MAHLE Service Solutions is working with auto repair experts Eric “TheCarGuy” Cook and Charles Sanville, better known as “The Humble Mechanic” to serve as new brand ambassadors for the division.
Facebook’s Mark Zuckerberg visited Ford Motor Company, even playing a small part in the assembly of some new Ford F-150 trucks.
Saying it will "change antiquated perceptions of what trucks should look like," Volvo Trucks North America will launch its new VNR Regional Haul truck at the ExpoCam show in Montreal later this month, with new streamlined experior styling and features such as a steering wheel that tilts like a car’s.
In many ways, innovations in consumer technology are outpacing innovations in corporate technology. With this in mind, it is important to watch how technology is evolving outside of fleet and how it can be incorporated into day-to-day fleet management.
Telematics provider GPS Insight has added their contribution to the Mannequin Challenge, a viral video trend in which people remain frozen in action while a camera records their poses.
The best way to answer the question of what is the future of fleet is to look outside the fleet industry.Here are six technology trends happening outside of fleet that will have a major impact on the future direction of our industry.
If there is one constant with telematics, it’s change. New technology emerges rapidly — and the way that technology is used evolves at the very same time. That means new trends are always on the horizon.
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