The jaw-dropping events of the past six months have made an indelible impression on many fleet managers. The very real possibility that two of the Detroit 3 could quickly (and unexpectedly) enter into Chapter 11 bankruptcy protection, along with some fleet management companies not accepting new-vehicle orders, has caused some corporations (especially those sole sourcing) to reassess sourcing strategies.
Import-Badged Models Increase Market Penetration with 2009 Fleet Buy
When fuel prices crossed the $3.25 per gallon threshold, fleets began looking for ways to downsize vehicles or opt to four-cylinder engines.This trend is reinforced by corporate sustainability initiatives and/or fuel spend/GHG reduction programs. The shift to four-cylinder engines is broad-based and includes many of the nation’s largest fleets. One consequence to this increased demand for four-cylinder models is that fleets have increased their purchases of import-badged vehicles.