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One family-owned and operated company has found a way to utilize its trucks to enhance marketing efforts through social media engagement.
Allison Transmission has announced the promotion of Otto Szalavari to managing director of global marketing, a position the company said is instrumental in driving its growth strategy.
Bridgestone Americas has named LaTres Jarrett as director, marketing for Bandag, the Bridgestone business dedicated to the research, development, and manufacturing of retreads.
Providing thousands of visual impressions — and thumbs-up at stoplights — vehicle wraps are one of the most cost-effective marketing mediums for fleets. But proper design is essential to grab a potential client’s attention in 4 to 6 seconds.
Featuring a photo so detailed it reveals a mosquito's hairs, this startup mosquito pest control company's vehicle wrap stands out on the road, helping to market its brand and business.
Daimler Trucks North America has appointed Kary Schaefer as its general manager, marketing and strategy.
Mitsubishi Fuso Truck of America has named Bryan C. Allen its new marketing manager, responsible for the company’s dealer and end-user marketing programs.