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Ford Motor Co. is planning to launch a lifestyle pickup truck based on its 2021 Bronco SUV that could compete with Fiat Chrysler Automobiles Jeep Gladiator, according to a automotive research firm.
Earlier this year, the automaker announced a major change to its vehicle portfolio, shifting to around 90% trucks, utilities, and commercial vehicles by 2020.
Ford is refreshing its vehicle lineup for 2020 with bigger bets on electrification, utility vehicles, and advanced driver-assisting technology, the company's top executives told journalists at a briefing today in Dearborn, Mich.
Ford will invest $1.2 billion in three Michigan facilities to support production of the Bronco and Ranger, build an advanced data center, and add jobs for autonomous and electrified vehicles, the company announced.
Ford will bring the Ranger mid-size pickup truck back to the North American market for the 2019 model year and the Bronco midsize SUV to global markets for the 2020 model year, the OEM announced at the Detroit auto show.