Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
If Fleets Want to Retain Drivers, Earn Their Trust
It should come as no surprise that drivers prioritize the best pay possible, but another avenue to keep them could be much cheaper — earn their trust.