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Fleet trucks and vans are moving billboards and can be one of the most cost-effective ways to advertise your business. But installing graphics takes a vehicle out of service, and we all know that time is money. And, one of the top fleet management goals is the reduction of vehicle downtime.

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Importance of Mobile Truck, Van Marketing

A truck and van owner's guide to mobile vehicle graphics and advertising. A vehicle wrap on a typical trailer makes 10 million impressions every year. Adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.

Vehicle Wraps Offer Better Value Than TV, Radio Ads

Vinyl vehicle wraps provide fleets greater marketing punch at a cost that's much less than radio or TV ads and billboards, according to new data from the Outdoor Advertising Association of America (OAAA).

Ford Debuts F-150 Ads In College Football Playoff

Ford will launch a comprehensive marketing campaign for its aluminum-body 2015 F-150 pickup during the first-ever college football playoff on New Year's Day with TV commercials, Web episodes, radio ads, event marketing, and a mobile device campaign.