SAN ANTONIO – The Texas Auto Writers Association (TAWA) has awarded Ford F-Series trucks and utilities with top honors in key categories after comparing the vehicles against competitors during the group’s annual Texas Truck Rodeo near San Antonio.
“Texas is the No. 1 one truck market in the United States, and Ford is the best-selling truck in Texas,” said David Mondragon, Ford Motor Company General Marketing Manager. “Texas truck buyers have helped F-Series continue as the nation’s top-selling truck for 35 consecutive years and the best-selling vehicle for the past 30 years. We’re also proud that Escape sales are on pace to surpass last year’s record sales and that Explorer sales are up 17.2 percent this year.”
Ford F-Series Trucks have been awarded TAWA’s coveted “Truck of Texas” honor in eight of the past 10 years and have been named “Truck Line of Texas” in 13 out of the past 14 years.
Ford has the largest share of the light- and heavy-duty pickup truck market in North America – 38 percent, according to the manufacturer. Ford’s share is up 1.3 percentage points over last year. Through September, Ford sold 463,733 trucks. That’s 165,533 more than the nearest competitor and its 14th straight month of sales increases, according to Ford.
Sales of Ford F-150’s award-winning, segment-exclusive 3.5L EcoBoost engine have exceeded more than 200,000 since 2011.
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