Yokohama Increasing Off-Road Tire Prices by 15%

FULLERTON, CA – Yokohama Tire Corp. said it’s increasing the prices of all of its off-road tires in the U.S. by 15%, effective Jan. 1, 2012. The company said the increases are due to global supply pressures and increased manufacturing and transportation costs.

Gary Nash, Yokohama vice president, OTR Sales, said tires shipped after December 31 and back-ordered tires will include the new pricing.

“We regret having to make another price adjustment, but find it necessary due to the costs of raw materials, such as natural rubber, that have remained at high levels,” said Nash. “It’s an ongoing challenge for the entire OTR industry, but Yokohama will continue to use the latest technologies, operational efficiencies and environmental procedures to produce the best OTR tires at competitive prices.”