Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500.

Every Equus comes standard with "At Your Service," which covers all maintenance needs for 5 years or 60,000 miles. Hyundai Equus owners will receive no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner's car is at the dealership.

The Equus retail and ownership experience includes other premium services such as:

  • "Your Time, Your Place," the industry's first at-home vehicle demonstration program
  • Equus Champion (product expert) at each authorized Equus dealer
  • Apple iPad with interactive owner's manual capability
  • Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service

"We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus," said John Krafcik, Hyundai Motor America president and CEO. "But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner, including 'Your Time, Your Place,' the industry's first at-home vehicle demonstration program; the 'At Your Service' program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry's first iPad-based interactive owner's manual."

Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.

2011 EQUUS Manufacturer's Suggested Retail Pricing:



Equus Signature


Equus Ultimate


$900 freight charge not included