The 2011 Mediocrity, a mainstream mid-size sedan, launched this week with a full-fledged social media campaign on Facebook, YouTube and Twitter.

As part of the campaign, the Mediocrity's designers appear in videos explaining the research and design process behind the vehicle. To view, click here.

The Mediocrity is a four-door sedan with a 2.2 L SOHC, 4-cylinder engine that achieves 142 horsepower and 18/24 (city/highway) miles per gallon.

The vehicle is offered in three models: base, convenience and power. It is available in two exterior colors: Medium Crumb and Stale Biscuit, and two interior colors: Brown Gravel and Chimney Soot.

The manufacturer's suggested retail price ranges from $24,699 to $24,999.

To view a review of the Mediocrity from, click here.

If you're appalled that a car company could actually conceive of such an ordinary vehicle, click here.