FULLERTON, CA - Creating a new way to provide products and service to fleet owners and owner/operators - including national accounts - Yokohama Tire Corporation announced it is partnering with Isuzu Commercial Truck of America Inc. on an innovative commercial truck dealer program.
The program gives Isuzu commercial truck dealers nationwide the opportunity to provide their customers with Yokohama's full line of commercial tires, including their low rolling resistance Zenvironment line and EPA SmartWay-verified tires. In addition to products, participating dealers will have access to POS display materials that will help enhance their showroom while providing customer education on the benefits of Yokohama tires. POS essentials include brochures, bulletins, literature racks and banners.
"This new partnership with Isuzu is all about servicing the needs of America's commercial fleets and truck drivers," said John Cooney, Yokohama director of commercial sales. "They will now have more access to our product through the nearly 300-strong Isuzu dealer network. The program will also improve the dealers' ability to provide additional customer service."
Shaun Skinner, executive vice president and general manager for Isuzu, added that "the Yokohama/Isuzu tire program is just another example of our commitment to our customers so they can enjoy exceptional savings and one-stop service and parts. The program supports the Isuzu product line and also enables Isuzu dealers to offer the superior Yokohama line of replacement tires for all light, medium and heavy duty trucks. Yokohama is the approved replacement tire being offered as part of the Isuzu Priority Service Maintenance Program."
Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec - the world's first tire to use orange oil to reduce petroleum - as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Safety" section at www.yokohamatire.com.
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