Toyota Announces Pricing on 2010 Highlander, FJ Cruiser, RAV4, and Tacoma

TORRANCE, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) for the 2010 FJ Cruiser off-road sport/utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).

The 2010 FJ Cruiser will feature several upgrades, including dual VVT-i and roller rocker arms on the 4.0L V-6, which add 19 horsepower and a 1 mpg increase. Minor suspension changes reduce the turning radius by more than a foot, and a new Army Green exterior color is offered. The base MSRP for FJ Cruiser will range from $23,680 for the 2WD automatic to $25,270 for the 4WD automatic, an increase of $360, or 1.4 to 1.5 percent.

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The RAV4, the first ever car-based SUV originally introduced in 1996, receives minor styling enhancements for 2010, including chrome-accented interior appointments on the limited model. The MSRP remains unchanged for 2010 RAV4. RAV4 models will carry a base MSRP that ranges from $21,500 for the base model 2WD four-cylinder to $27,810 for the 4WD Limited V-6.

The 2010 Highlander gas model, which will be assembled at Toyota Motor Manufacturing, Indiana (TMMI) beginning in October, will have an available backup monitor on the multi-informational display for the Base grade V6, and a power tilt/slide moon-roof for the base grade four-cylinder. Highlander Hybrid carries over unchanged for 2010. The MSRP for the 2010 Highlander gas and hybrid models remains unchanged except for the Highlander Sport, which adds a stainless-steel exhaust tip and will increase $50. The base MSRP for the 2010 Highlander ranges from $25,705 for the base four-cylinder 2WD to $41,020 for the Limited 4WD hybrid model.



Tacoma will carry over unchanged except for an enhancement to the front cup-holder functionality, and it will not receive a price increase for the 2010 model-year. Tacoma's base MSRP ranges from $15,170 for the Regular Cab with a five-speed manual transmission to $27,075 for the V-6 4x4 Double Cab Long Bed with a five-speed automatic transmission.

Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750 for passenger cars and $800 for light trucks. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.