The all-new 2009 Ford F-150 became America's safest full-size pickup by earning 5-star ratings in both government crash tests, in addition to the "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS) and an unmatched list of advanced standard safety features.

The 2009 F-150 recently earned 5-star frontal- and 5-star side-impact crash-test ratings, the highest possible scores in the National Highway Traffic Safety Administration (NHTSA) tests.

The new F-150 led Ford's F-Series lineup to a 32nd straight year of truck sales leadership, in 2008. Ford F-Series finished the year with 50,448 more unit sales than its nearest competitor. In addition, for the 27th year in a row, F-Series is once again America's best-selling vehicle of any type – car, crossover, SUV, truck or van. Since the all-new 2009 F-150 went on sale in October 2008, Ford F-Series has gained market share, increasing from 31 percent of the full-size truck market in the first nine months to 37 percent in the fourth quarter.