Due to the continued increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent. Medium truck tires and light truck commercial tires will be up four percent and Off-The-Road (OTR) tires will increase five percent, effective January 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date. “In addition to raw materials, we’re also seeing record-high transportation and energy costs,” said Dan King, Yokohama vice president of sales. “Unfortunately, Yokohama’s pricing must reflect these costs.” Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information, visit yokohamatire.com or for details on Yokohama’s environmental efforts, visit ecotreadsetters.com.