At the beginning of the 19th century, Lozier made luxury cars in Plattsburgh, NY for $5,500. Cadillacs sold for $700 at the time. Lozier moved to Detroit and tried to make a lower-priced model to compete with the Model T but failed. The company declared bankruptcy in 1915, but switched to manufacturing of retail display fixtures and storage systems. Today it is a leader in the field.