For the service fill segment and aftermarket in North America, BASF will partner with Old World Industries (OWI). 
 - Photo: Glysantin

For the service fill segment and aftermarket in North America, BASF will partner with Old World Industries (OWI). 

Photo: Glysantin

BASF will introduce its Glysantin branded engine coolant products to the North American automotive industry in January 2020.

Since 1929, Glysantin premium engine coolants and antifreeze products have been serving the industry worldwide. The products offer threefold engine protection against corrosion, overheating, and frost – ensuring that the engine’s cooling system works smoothly all year round, according to BASF.

“North America is the most important automotive coolants market in the world, and our local production and presence will be a differentiator for our customers,” said Brian Lieberman, Vice President, Fuel and Lubricant Solutions, BASF. “Capital investments at our production site in Cincinnati are underway, adding to our global footprint, which includes sites in Europe, Asia, and South America.”

BASF’s plant in Cincinnati produces esters and synthetic lubricants for the agricultural, transmission fluid, gear, and axle lubricant and aviation lubricant markets. 

Since Glysantin products have the most approvals by automotive manufacturers, according to the company, BASF will primarily focus on supplying factory fills for original equipment manufacturers (OEMs). For the service fill segment and aftermarket in North America, BASF will partner with Old World Industries (OWI) – the number one antifreeze and engine coolant supplier in the U.S. OWI will offer BASF’s Glysantin products under its various brands, including its PEAK brand, and leverage its extended distribution network to supply dealerships and retail locations.

Watch a video on the new product below: