A. Gamifiying your driver scorecards to motivate your employees to be safer is a proven way to cut risk and create some excitement around your fleet safety program. First and foremost, you need to make the “game” fun while also meeting specific business goals, e.g., cutting speeding or improving seatbelt usage. The rules of the game need to be clear and transparent—including making driver scorecards available to all (of course while also following any labor rules and regulations of your state or industry) so drivers know where they stand.
The best gamification programs are short in duration, usually just a few weeks, with motivating prizes (cash, movie tickets, an extra day off, a special jacket or trophy). Longer-in-duration games often result in less enthusiasm particularly if “players” have no way of winning once they’ve lost any ground. Giving employees frequent “chances” in new games will keep the enthusiasm going.
Rewards and recognition should be public.
On the flip side, gamification can also be an opportunity to help those drivers who are struggling through individualized coaching. And with a new game always on the horizon, they’ll likely welcome the help, so they can show off where how they’ve improved. Sub-categories of winners is another way you can motivate drivers. For example, while a driver may be out of the running for the top prize he or she may be most improved from the previous game or has outshined even the top finisher in a particular aspect of the program, e.g., fewest speeding incidents.
Associate Vice President, Strategic Partners
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